Professor Anneke Smelik en modeontwerper/promovenda Pauline van Dongen praten met NPO Docs over hun samenwerking.
High fashion and nerdy technology? Tourism and literature? Perhaps not the likeliest combinations, but nowadays they turn out to be highly complementary. If you want to know how and why, Creative Industries might just be the right Master’s programme for you.
The creative sector has grown into a proper industry: companies and social institutions borrow ideas from artists and designers, the tourist industry happily uses literary concepts in their marketing, and classical music, art and museums play a large role in city branding. The fashion industry has already proven that creativity and commerce fit together effortlessly, but this development needs to be evaluated critically from a historical and theoretical perspective. The Creative Industries Master’s degree, which is unique to the Netherlands, provides you with the tools to do just that.
Theory and practice
During the programme you will study the (post)industrial society as a cultural phenomenon. The case studies you will work with include the fashion-industry, new media and the role of images, and the tourist industry. You will also analyse themes such as creativity and the so-called ‘21st Century Skills’ in policy-making and education, the relationships between subjects and material culture, and how cultural heritage can be effectively incorporated in today’s ‘participation society’.
If you want to make a career in the area where art meets commerce, where highbrow meets lowbrow, and where elite meets public, Creative Industries will definitely suit your interests. This degree will help you develop the reflective, inquisitive and critical attitude you need to succeed in this field, while closely looking at research methods and discussions currently surrounding these topics. After completing the programme, you will have the skills you need to contribute to the development of the young and dynamic creative sector.